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Saurabh Mishra, Associate Professor of Marketing at 海外直播b站 and Sascha Raithel, Professor of Marketing at Freie Universit盲t Berlin are the first recipients of the 海外直播b站 - Freie Universit盲t Berlin Funding Program for Joint Research Workshops for their workshop 鈥淏rand Failure, Perceived Threat, & Brand Performance鈥�. The next call for joint workshops under this program will be in September.

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