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Why is this important?
Even with good user research, the full extent of your audience requirements may not be obvious until your website is live and accessible to site visitors.
Once your site is live should continually re-evaluate your work and make improvements.
Checklist of things to do
- Build the best product possible with the data you collect from your users
- Accept that things can always be improved
- Measure and test: soon and often
- Improve according to results